Wednesday, December 15, 2010
Happy Holidays from the Field!
Thursday, October 1, 2009
Agriculture -- Inside Out
Everyone is connected to agriculture from the food they eat to the clothes they wear. But, it is not uncommon to see facts about agriculture misconstrued in the world around us. It is important to separate fact from fiction and one of the best ways to do that is by experiencing agriculture first-hand.
The International Business Immersion Program (IBIP) enabled me to experience areas of agriculture that were completely new to me and even offered a few surprises in familiar parts of the industry.
Waterhof Dairy Farm in
It was incredible to see such advanced technology at work on a small dairy farm. If there is an issue with the milk, the robot texts (texts!) the farmer to check that particular cow and then reroutes her milk to an alternative tank that stores milk not to be used for human consumption.
The owner of Waterhof said the robot is a great investment for his farm’s size. Many consumers believe modern technology is only implemented in large livestock farms, but the truth is modernized production facilities and practices have become the norm--from farms with thousands of animals to farms with under 100 animals. Our visit to Waterhof solidified the fact that small-scale, family farming and technological advancement can go hand-in-hand. It also reinforced the necessity for farmers to share their facilities and production practices with consumers to build knowledge and trust between the two end points of our food supply chain.
Tuesday, August 18, 2009
Teaming Up for the Farmer
According to John Goette, Trait Licensing Lead for Global Agreements at Monsanto, the partnership between Monsanto and BASF began in March 2007 because both companies shared a common interest in improving the probability of success for the development of yield and stress traits. “The goal of the collaboration,” Goette said, “is find and develop the proverbial needle in the haystack.” Through the partnership, significantly greater resources are going in to the discovery effort -- including people, time, financial investment and experience. With more, higher quality resources, both companies have stronger odds of achieving quality results, ultimately finding that one gene out of 50,000 in the corn genome that could help drive the commitment to sustainable yield.
During my visit to BASF, value chain manager Andrew Beadle spoke highly of Monsanto. “It’s great to work with a leader in agriculture,” he said. “Monsanto has a strong position in this industry and does its job very well.” While BASF specializes in the identification of specific traits, the company admires Monsanto for its germplasm and experience in commercializing products. On the Monsanto side, Goette spoke of the partnership as “a match made in heaven.” According to Goette, together, the ag companies possess great synergy and they plan to utilize it to benefit their top priority -- the farmer.
It was fascinating to witness similar challenges and goals in two different ag companies from two different parts of the world. I was impressed by the level of communication and collaboration between Monsanto and BASF. According to Goette, both companies put a lot of time and thought into the terms of the collaboration and continue to interpret new challenges as a team. The investment is split 50/50 and both companies share recognition for yield and stress traits, regardless of who discovers the gene. From Ludwigshafen to St. Louis, it’s great to see the benefits of globalization at work in the agriculture industry. Congratulations to everyone from both companies who played a role in the first gene discovery of the collaboration between Monsanto and BASF.
Friday, August 7, 2009
From The Other Side
During the International Business Immersion Program (IBIP) trip, I was encouraged to look at the agriculture industry from many unique perspectives. While it’s not always easy to assume these unfamiliar angles, it is required if we, in agriculture, want to improve how we communicate with consumers. One of these experiences took place at Club De Warande, a Flemish business club in Brussels. One presentation that grabbed my attention was by Greenpeace representative, Marta Vetier.· The European Food Safety Authority (EFSA) is reformed by giving it the necessary scientific expertise to carry out complex environmental and health risk assessments.
· GM contamination of seeds is prevented, to allow the survival of conventional and organic agriculture.
· Each member state retains control over its national territory and decides on the use of its land by establishing GMO-free areas.
I appreciated the approach Marta used in talking about the emotional issues of food and health. She was open to listening what we had to say and engaged in a dialogue to discuss both sides of the issue. Based on Marta’s presentation, I believe concerned consumers simply have a fear of the unknown. Communication and education are imperative to finding a common solution. The key point I took away from this presentation is that there are intelligent, poised, well-educated people out there speaking out against agricultural progress. It is crucial for people involved with the modern agriculture industry to share their own stories and perspectives with consumers. The reality is, we are all consumers and we all want a safe, high-quality, affordable food supply, but the first step to compromise is listening to each other’s concerns and looking at the issues from the other side.
Monday, July 27, 2009
Farm Girl Goes Global
I grew up on five acres of rich, black, Central Illinois soil, where you can see corn and soybeans stretch to the horizon. Our large, family-owned pork farm sits just a half mile up the road from our house, where my dad manages a 7,000-head operation with seven employees. In high school and during holidays home from college, I worked at the farm and helped care for the sows and newborn piglets, and kept breeding and genetics records. During this time, my dad was instrumental in teaching me about agriculture production and practices. And I became fascinated with the business.
Since we already had 7,000 pigs to work with and learn about, my little sister and I decided to show market lambs through 4-H, to diversify our livestock experience. Each winter, we traveled with Dad to pick out our show lambs. We worked through the spring to train them, and develop a nutrition and exercise program. During the summer and fall, we traveled around the state showing our lambs. This experience reinforced hard work, responsibility, persistence and gave us many, wonderful family memories. After 10 years of showing, our hard work paid off when my sister, Lynsie, won Grand Champion Market Lamb at the Illinois State Fair!
In high school, I was active in FFA and took every opportunity to speak competitively about agriculture issues like concentrated animal feeding operations (CAFOs) and genetically-modified organisms (GMOs).
My mom was also an incredible asset to my understanding of agribusiness. As the director of commercial/agribusiness at a national insurance company, she taught me the importance of networking, strong writing and public speaking skills, and being well-read on agriculture topics. All of these experiences played into my passion for the agriculture industry.
In 2006, my life-long dream of attending the University of Illinois became a reality. I chose to major in agricultural communications with the aspiration of redefining agriculture. I want to help consumers understand the scope of the industry and create a proactive view of agriculture through marketing, communications and public relations.
Prior to beginning my internship with Monsanto, I spent two weeks overseas gaining a European perspective of agribusiness and the supply chain through the International Business Immersion Program (IBIP). This Monsanto-sponsored program was designed to give the top students in agriculture and business at the University of Illinois an opportunity to explore globalization of the agriculture and food industry--both in the classroom and through an international experience. I chose to apply for IBIP because I wanted to develop a more well-rounded understanding of the agriculture industry. I wanted to challenge myself to read case studies and to learn about ag policy and international trade.
This spring, I spent time each week learning about the European Union, ag policy and globalization of the agriculture industry from our professor and a variety of guest lecturers. In addition to class time, we visited Monsanto and Bunge in St. Louis, ADM in Decatur and the SUPERVALU distribution center in Urbana. The Saturday following finals week, 25 students and I packed our bags and boarded a bus to Chicago, Illinois. Seventeen hours, two flights, two bus rides and one walk up a winding cobblestone street later, we arrived at our first destination in Leuven, Belgium.
After two weeks of traveling, visiting ag companies and networking with incredible people, I can tell you that IBIP was the experience of a lifetime. The program enhanced my academic development through interactions in a foreign environment with an array of professionals from unique agriculture sectors. And the definition of agriculture is not limited to farming. We visited diverse farms, production facilities, corporate offices, NGOs, retailers and restaurants--all directly related to agriculture.
IBIP has helped to mold my definition of agriculture through diverse perspectives and global experiences. Over the next several weeks, I will have a series of blog posts featuring some of the highlights and surprises from my trip, leading up to my take-away messages, including how IBIP provided clarity and direction for my career goals in agricultural communications. Stay tuned!
Friday, July 24, 2009
Doughnuts and Discovery with Hugh Grant
When I told my friends about Doughnuts and Discovery with Hugh Grant, the response was more enthusiastic than I had anticipated. Then I realized they were thinking of Hugh Grant, the British actor from popular films like Love Actually, Two Weeks Notice and Bridget Jones's Diary. I laughed and quickly explained the Hugh Grant I was referring to is the Chairman, President and CEO of the multi-national agricultural company , Monsanto. But the more I thought about it, Hugh Grant the actor and Hugh Grant the CEO of Monsanto are not as different as people might think.Hugh (CEO) challenged our group to utilize our internships to shape our personal opinions about Monsanto. He also shared the reason he was attracted to a career in agriculture was because of its relevance in food production. Hugh (CEO) encouraged us to think about agriculture from a long-term perspective. He said, "Demand for food will more than double in 20 years -- how are we in agriculture going to meet that demand?" After answering several questions about Monsanto's business, Hugh (CEO) concluded with a few thoughts on prioritization and choosing a career path.
Tuesday, June 30, 2009
How Tweet!
Since then, it has evolved into a site for millions of people to connect (most of who have not met in person before) and promote and update each other on news stories, life stories, or anything that they may find interesting. “Tweeps” (people who use twitter) have congregated and formed communities of individuals from all around the world who share in the same interests as them.
As a member of the Twitter community, you have your own profile page that houses your icon (usually a photo of yourself) and all twitter updates. Twitter also gives you the option of changing your background and personalizing the page to fit your own tastes. On a separate page, that comes up when you log in, you have a newsfeed of tweets(updates) that come from the people you choose to follow (another term for connecting).
Any update made on the site must be kept to 140 characters, so creativity is key! Aside from text updates, you can also provide photos and websites via TwitPic and URL shortening websites like bit.ly and tinyurl.
Twitter …
- Can be noisy, many different conversations going on
Twitter is useful for…
- Relationship building
- Building a personal or corporate brand
- Confirming current opinions/interests
- Finding out what people are talking about right now on a particular topic
Guidelines:
1) Anything you may tweet, while it can be deleted from your page, is not deleted from search results or different twitter apps such as Tweetdeck. Think twice before you make any statements you think may be controversial.
Quick Tips:
Go to the settings tab on the top right corner. There you can add a quick bio about yourself, where you are located, etc. You can also change your background and add a picture icon instead of having the boring blue and brown one! Having a unique icon also gives you more credibility and allows people to feel like they can relate to you.
That’s an @reply or mention. This shows that the twitter user responded to what someone said, or is addressing them. You can check to see if anyone @reply’ed you by going to the right hand column and clicking the @ tab right under home.
This is called a re-tweet, which is a way to forward on what the person said. You can simply cut and paste what someone else said to forward on to your readers.
These are shortened web addresses that people will tweet in lieu of posting a whole web address, due to the nature of twitter and lack of characters you can use. This website gives you space and freedom to write what you want and still put a website address in. The same goes for urls such as “bit.ly”. http://www.tinyurl.com/
With Twitter, it is important to have fun, meet new people, and share what you are passionate about.